This Is Sport
The Sports Trust
Brand Strategy, Branding, Art Direction, Web Design
Our aim of The Sport Trust is simple - to connect schools, sports clubs and the community with a single purpose; to inspire all generations to lead healthy and active lifestyles.
Strength but not at the expense of care. We find endless joy in inspiring, and empowering others to be more active and find a passion for sport they didn’t know they had.
The brand personality is: Professional, Friendly, and Inclusive. The Sports Trust brand is a trusted professional that talks in a friendly, non- judgemental and inclusive voice, and will go the extra mile to help others in finding ways to be more active.