Harrisons is one of the largest corporate electrical contractors in the country, working on a variety of electrical projects, from multi-million-pound residential towers, large-scale domestic sites, to commercial and industrial projects. With over four decades in the industry, HES had gone through a period of steady growth, evolving from a small family-run business into a serious player in commercial construction.
The project started with a brand discovery workshop to understand Harrisons inside out. We challenged key stakeholders to think about their brand values, mission statement and company goals. Together we went through a process of deep evaluation which resulted in a brand book that went far beyond our client's expectations.
From there we developed the HES logo and visual identity, developing a bold typographic logo mark with parts removed from the central ‘E’, this was then paired with an electric teal colour palette. With echoes of electrical connections, a graphic pattern of sharp lines cuts across branded collateral.