Fresh Start Direct is the new benchmark in online tutoring. They bring exceptionally high-quality one-to-one teaching, that’s tailored to the individual child, into the comfort of the family home. At the heart of everything they do, FSD believes that every child can learn and succeed if they’re taught in the right way.
We started the project by running a brand workshop. From this, we distilled the building blocks of the Fresh Start Direct brand. We created a striking visual identity that sets the brand apart from its competitors, combining gradient colours, strong typography, and a graphical pattern. The identity was then carried through to a brand new website, social media campaigns and a feature video.