Fitness is digital




Rebrand, User Interface, Art Direction

WEXER is an international fitness technology brand with installations across 40 countries. They deliver stable and robust technology, which is easy to use and which integrates with other technologies, whilst partnering with the biggest brands and ambassadors in virtual fitness content – Wexer aims to make world-class virtual exercise accessible to more people, both inside and outside the walls of a gym.
With such an active and tech-savvy audience, the brand identity needed to be modern, forward-thinking and energetic. It needed to pitch the business as a forward-thinking technology company and the market leader in virtual fitness across the globe.
Wexer came to us, prompted by their forthcoming appearance at The 2017 International Health, Racquet & Sports club Association (IRHSA), an annual conference and trade show in San Diego, USA. A big appearance at the largest international trade show for the health club and fitness industry professionals meant that Wexer needed to make a BIG impact. Wexer came to us with one request: “make us cool!”.

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