Professional photography is often seen as an expense that is expendable, whether you’re a new business just starting out or a well-established company.

You might ask yourself, 'can't I just use my iPhone?'.

Well yes, and NO!

Photography has become a media for the masses. The introduction of devices such as the iPhone has made it very easy to create pretty 'nice' looking images, these are fine and have their place but there is no substitute for professionally planned, considered and well-shot images that are your 'hero' images and the visual essence of your brand or campaign.

Having said that, there is a place for images shot on mobile, and that's in your social media or wherever you want to show a 'raw view' of your business or brand. This could be your team page on Facebook or candid photo gallery about life working for 'x'.

In short, photography works across multiple media channels. It showcases your service or products to your customers, it emphasises messaging on your website or works as a candid insight into the workings of your company. Choosing the right outsourced support, budgeting correctly and making sure you are using the right tools for the job can only enhance the authenticity of your brand to your customers.

To find out more, contact Team Flourish: hey@findtheroar.com

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