So if you're not selling online, now's the time. There's never been a better time to dip your toe into the e-commerce business world using WordPress, let’s take a step-by-step look at the process.
Now you’ve decided to go with WordPress, you have a few different choices when creating your storefront. First up, we recommend WooCommerce, it's very powerful system and also the most popular solution out there which for a store with under 500 main products will cater to your needs.
Research your competitors’ websites to get an understanding of the features you’ll need for your online store. Note down the essential features you want on your site and if you’re on a limited budget, start with only a few key features. The full feature list can be developed into the site as you grow.
Make sure your site integrates seamlessly with your current site and doesn't look like it's a separate entity. The user experience should be seamless from site to store and back again. A few things you need to remember are:• Responsiveness for all devices: It goes without saying that modern websites must be responsive and adapt to all the different screen resolutions and devices.• Aesthetic: Consider the style of your store and make sure it resonates with your audience.• Secure Transactions: Make sure your site is secure by using an SSL certificate and you are displaying your terms-and-conditions clearly to the user.
After developing and thoroughly testing your new store, you can start to fill up your store with products and roll out your brand-new online store.• Promote, Promote, Promote: Customers won’t just come to your store just because you've built it. Create on and offline campaigns to spread the word about your new store.• Go Social: Social media is an easy and cheap way to spread the word and get people referring customers to your new store.• Build connections: Engage your audience by encouraging them to sign-up to your mailing list or newsletter. Then nurture the relationships with relevant information, promotions and offers.
Just like a physical store, websites are not a 'Build and Forget', they require constant tweaks, content updates, back-ups, software updates and security enhancements to keep them running to protect your investment for the future. Making sure your site is on a Care Plan will give you peace of mind it's up-to-date, protected from attack, secure and future proofed.