If you’re going to market your health or fitness brand, one of the very first places to start is with your website. Without it, it’s difficult for users to fully understand what your business is about and its products and services. Seeing as your website is what can make or break your success in generating leads, it’s vital that you leave a great first impression. That’s why we’re providing you with six top tips on how to create an amazing fitness website.
1. Focus on the Goal
Before you even start designing your website, you need to identify who your audience is and what your business goals are. What do you want from this website? How are you going to market yourself? What is the first thing you want customers to see? Websites take a lot of preparation and planning, so consider these questions and conduct some research. What are your competitors doing? How can you stand out from them? What makes your company different? If you can’t identify your audience and answer these questions, go back a step and fully understand what you want from your brand.
2. Consider your Offering
Fitness is a competitive industry and what separates you from your competitors is the products and services you provide, so emphasise this on your website. Whether it’s through an engaging call-to-action or featuring information at the top of your homepage, your customers need quick access to find out who you are and the services you offer. However, don’t just overwhelm with text. Human beings are visual creatures with short attention spans, so don’t be afraid to get creative. Icons, images and even video are all great ways to break down text.
3. Breathe Positivity
We’ve said it before, but fitness is all about motivation. Whether you use your website to inform, educate or sell, you want your audience to feel inspired and motivated, so keep your website positive and refreshed. There are a few ways of achieving this, including:
- Using inspiring imagery: Featuring good photos can make or break the design of your fitness website. The photographs you use need to be interesting, but most importantly, inspiring. Photographs can leave a huge, emotional impact, so use your imagery to show off your products, business surroundings, your team and if possible, any case studies. For this, we highly recommend hiring a professional photographer, as opposed to using stock imagery. This will make your images look more personal.
- Include reviews and testimonials: Whether it’s online or in person, customer testimonials are another way of leaving your audience feeling motivated and inspired. When the reviews are positive, customers can be left with a sense of trust and reassurance. Also, according to a study by BrightLocal, 88% of people have read reviews to determine the quality of a business.
4. Motivate with Motion
Another method of using your website to increase trust between customers and your business is by using video. While images are great, fitness is very physical and only through video can you get more of a picture of your overall fitness brand. For example: If you’re encouraging more people to use your gym, a video will provide you with more of a sense of the physical activity involved while customers are using your equipment and/or personal trainers.
5. Fast and Clean
Many businesses often overlook the impact a website design has on user experience. However, if your website is cluttered, tight and filled with ads and popups, your audience are going to lose interest because they aren’t able to navigate through your website quickly. To avoid this, keep your website clean and modern. To give you an idea, here is an example we’ve produced for Wexer.
6. Your Blog is Your Driving Force
There is a lot of information about fitness training on the web, but not all of it is coming from credible sources. One way of combating this is through a blog, which can be a great way of showing your fitness expertise. In addition, blogs can be used as a selling point, so use them to provide knowledge to your readers and encourage them on how your products or services can help. If you’re struggling thinking about a blog topic, think about the questions that customers ask you the most and how you can answer them using a blog.
Your website contributes a huge part of your business’ overall growth. However, if you want to keep potential customers interested, it’s essential that you use your website to inspire, educate and motivate them. While creating a website may seem daunting, with our guide, you can be assured that you’re on your way to creating an amazing website for your audience.