Animation is a powerful tool for growing your business. Without it, businesses can often struggle to express what they do in a manner that’s easy for their customers to understand. However, why video and why can’t I just explain my business through my website? Here, we look at five reasons on how explainer videos can help grow your business.

1. Explain your business in just a few seconds

By using animation, an explainer video tells your audience who you are, what you do and why they should buy your product or service, in just a few seconds. Unlike a website, explainer videos rely highly on visuals and audio, allowing your customers to understand your service without having to read a large chunk of text. It’s an informative tool, but also engaging.

2. Make a complex subject, simple

With 65% of people being visual learners, many find it difficult to retain written information, especially if you’re explaining a complex idea. By using an explainer video, not only are you explaining an idea through audio, but you’re also showing your audience how your product or service works, visually. This explainer video for BranchOut is the perfect example.

3. Make your pitch more interesting

A pitch on paper can often be dull, so spice your presentation up with an explainer video. With a strong script, the right music and visuals, explainer videos can be used to grab your audience's attention from the word ’go.’

4. Boost conversion rates

Animations don’t just engage your customers, but they also inspire them to make purchases. According to recent studies from Video Rascal, 85% of people are more likely to purchase your product after watching an explainer video. The reason for this being that clients are more likely to purchase a product if they can understand what you’re selling.

5. Become more memorable

Have you ever found yourself reading an article and then completely lose track of what you’ve just read? Studies show that viewers retain 95% of a video’s message, compared to 10% when reading text, making video content more memorable. In addition, video allows you to display your company’s personality, potentially increasing trust between businesses and customers, by putting a face to your brand.

With all the reasons we’ve listed (and many more), it comes to no surprise that more people are engaging with animated video content than ever before. Are you looking for an explainer video for your business? Get in contact today.

To find out more about explainer videos, please contact the team hey@findtheroar.com

Let's change the game