Global fitness rebrand


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WEXER is an international fitness technology brand with installations across 40 countries.

Initially starting out in Denmark and Norway, Wexer has now expanded globally. From the beginning, Wexer set out to focus on innovation and opportunity. Delivering stable and robust technology, which is easy to use and which integrates with other technologies, whilst partnering with the biggest brands and ambassadors in virtual fitness content – Wexer aims to make world-class virtual exercise accessible to more people, both inside and outside the walls of a gym.

brand development

Wexer came to us, prompted by their forthcoming appearance at The 2017 International Health, Racquet & Sportsclub Association (IRHSA), an annual conference and tradeshow in San Diego, USA. A big appearance at the largest international tradeshow for the health club and fitness industry professionals meant that Wexer needed to make a BIG impact.Wexer came to us with one request: “make us cool!”.

With such an active and tech-savvy audience, the brand identity needed to be modern, forward-thinking and energetic. It needed to pitch the business as a forward-thinking technology company and the market leader in virtual fitness across the globe.

brand mark

The Wexer brand mark

corporate identity

A bold and energetic graphic style treatment was created as a signature for the brand

Bold typography and image treatments

An example of the brand when applied to collateral

user interface design

We redesigned the user interface for the installations across over 40 countries. The UI is in keeping with the Wexer brand, is intuitive for users to find classes quickly and feels modern and energetic.

Installation at Fitness First central London.

gym interface


Flourish manages the complete production process from concept to delivery. This includes all stages of the filming process from approval to quality control.


The majority of the Wexer advertising is focussed on gyms and b2b trade magazines. Large format retail POS posters and digital posters are the best vehicle to reach customers and create brand awareness.

Digital adverts and posters.

Generic posters for use in gyms.

exhibition design

Working with our exhibition partners, we designed a bespoke exhibition stand for the worlds largest gym and fitness exhibition IRHSA in San Diego USA. The stand was designed in the UK and built on site in the US. Communication channels were kept open throughout the build.


Support information brochures to gyms and distributors, locally and overseas, were produced by Flourish.

A modular system has been created to facilitate easy replication without the need for continual redesign - saving time, resources and money. These images give a taste of collateral produced.


Comprehensive user experience design and digital visuals have been produced for the Wexer digital team to build the website in-house.

social media

Multiple Social Media formats have been generated by Flourish to help Wexer generate posts internally as the need arrises.

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