We're Roar. We help clients think differently about brand – purpose-led, strategic, disruptive, and built for maximum business impact.
We're brand and design strategists for ambitious, disruptive, game changing brands. Our mixture of strategy and graphic power creates an explosive path to future commercial success.
The ROAr Framework
Post-its and Sharpies
The biggest temptation of branding is for someone to stand up and declare they know what the problem is and jump straight into visual identity. But, before the branding process can begin, we must investigate the brand landscape to understand where issues or frustrations lie.
Where does the brand currently stand in the market?
How does the customer perceive the brand?
Are there any communication issues, or company culture frustrations?
Answers to these questions can align the company positioning and reveal a market gap that will ultimately inform the brand personality and visual communication.
What makes you unique? This part can often leave you scratching your head at times, but is vital to the success of your brand.
Our strategic and verbal approach is what glues the company together and drives who you are, what you say, and how you dress. It’s what gives your brand personality. We work with you to build a set of attributes that will go on to describe the brand and steer any future marketing communications. We define what you do and how you do it. These are usually descriptive, nuts and bolts, functional, ‘doing’ and ‘process’ statements.
We work with you to set-out the long-term ambitions of the company - either linked to legacy ‘mission/ vision’ statements or written afresh.
This can sometimes be the trickiest and most subjective part of the branding process. This is because it’s the part that most people see, and it’s easy for emotions to steer the design process. This is why it’s crucial to have an understanding of the target audience at a deep level. Personas can help to bring focus, making sure design aligns with the customer preference.
Starting with your name and tagline, we dive deep into how your brand looks, both visually and verbally. We refer to a brand as being like a person, and just like a person we develop a way of talking and dressing (logo, image style, fonts etc).
When the designs are finalised, you are provided with a style bible, and all the design assets to use in your communications and brand activations. The final part of the appearance stage is creating you a Webflow website that will become one of the more important touchpoints for your brand.
This last step is where we turn theory into action.
A brand is useless without a plan of action. We take a 30,000ft view on the company and its long term goals. With this information, we can plan this into the final roadmap.
Based on the identified brand gaps, market gaps and opportunity gaps, it is now time to turn the problems into solutions and solutions into actions so that we can bridge the gaps!
We are fiercely passionate about brand success, our process aligns business goals with audience needs through an actionable and measurable roadmap.
Hey strategy, meet creative.
We use logic and graphic power to create an explosive path to future commercial success.
Brand Sprint vs ROAR Framework
Compare Brand Sprints to the ROAR framework.
If you are looking for a more in-depth approach, the ROAR framework is a more rigorous option.
For SME's or startups, our Brand Sprints provide a solid foundation for your company and provides the basic brand assets to get you up and running quickly.
For larger businesses looking for a deep dive into branding. This in-depth process leaves no stone unturned in the pursuit of a fully researched brand that cuts above the competition, disrupting the market and building a tribe of loyal fans.